Smith – whose acrobatic goal helped deliver promotion and earn lavish praise from Reynolds – became Wrexham's record signing for a reported £2m in January.
Big money for a side operating on frees and non-contracts not so long ago, but small fry when it comes to pushing for the Premier League.
"Money talks in football," says former Wales and Wrexham captain Barry Horne. "The league table tends to tie itself to income and there's a correlation with the wage bill.
"But Wrexham already have that ability to compete."
That is because the club's most recent accounts – covering their season in League Two – show their revenue is already comparable to top-half Championship clubs.
And there's room for more, without much worry of Profit and Sustainability Rules (PSR) affecting things.
Though clubs with parachute payments frm the Premier League will stand above, Wrexham will expect an uplift on the £26m that came through the doors in 2023-24.
Increased TV monies alone should boost that by £8m, before increased sponsorship revenue following yet another promotion.
High profile deals are expected to continue with the club making the most of their unique marketing model: a globally-screened documentary and the profile their ownership brings.
Shirt sales are already on a Premier League scale and reported pre-season games in Australia show ambitions to expand beyond just the US where every Wrexham game is screened live and attracts top-level audiences.
Talks have already outlined the kind of playing budgets required next year (they operated on around £11m in 23-24) and an acceptance that it will begin to edge towards the Championship average of around double that figure.
But there is also the fact that players are attracted to Wrexham not by just money, but by the ambition and excitement around the club.
So it does not mean Wrexham are about to spend silly money.
"People will talk about the money, but it's never been about blank cheques," adds Ker.
"The aim has always been to live within our means so the club doesn't suffer when Rob and Ryan move on, which will eventually happen even if it's decades from now."